20th Century Fox has moved up “Alvin and the Chipmunks: The Squeakuel” two days, from a Christmas Day release to a Wednesday, December 23rd opening reports Variety.
The move comes in response to figures showing that more than three-quarters of kids will be out of school by the Wednesday of that week and hopes to start cashing in early before the crowded Xmas Day slot takes hold.
The downside however is the studio will open its two big season tentpoles within less than a week of each other (the other is “Avatar” opening December 18th).
