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Published on February 3rd, 2013 | by simeon


Star Trek: Into Darkness To Open Two Days Early

If you were one of millions watching the big game today, you may have caught the the debut of the “STAR TREK INTO DARKNESS” TV spot. Trekkie fans who downloaded the film’s first-of-its kind movie app are now among the first to unlock movie tickets for show times on Wednesday, May 15th at 8:00 p.m – two days ahead of the film’s scheduled release on Friday, May 17th. These lucky app users also got an exclusive look at an extended big game spot.

For downloading the app, users will will now continuously receive “STAR TREK INTO DARKNESS” movie news, as well as exclusive content and offers, throughout the movie’s theatrical run and home entertainment releases. The app allows users to delve deeper into the Star Trek universe by interacting directly with materials from the film to auto-accomplish missions within the app. Utilizing geo-location software, image recognition technology, and audio scan functions, users can collect points, see content, and work their way through the Star Trek Academy. Highlights of the “STAR TREK INTO DARKNESS” app include:

  • Geofencing function for location-based experiences such as encouraging viewers to go to the movies;
  • An audio scan function that can be turned on to automatically recognize and reward users for watching “STAR TREK INTO DARKNESS” content on TV and other media;
  • An image scan function that enables users to interact with images printed or viewable in the real world;
  • New “STAR TREK INTO DARKNESS” content, such as videos, images and wallpapers delivered directly to users’ mobile devices;
  • Exclusive opportunities and special offers only available to app users.

    Opening May 17, 2013 for those who did not download the movie app, “STAR TREK INTO DARKNESS” is written by Roberto Orci & Alex Kurtzman & Damon Lindelof and directed by J.J. Abrams. With the ominous title and action-filled trailer, the buzz and anticipation continues to build. While this installment may bring fans into the darkness, Abrams has been reported as saying that he would be the wrong director if the movie was about staying there. “This is very much a movie about hope, about love, about romance, and about facing something that is truly terrifying and finding a way through the connection of your family and surviving and being stronger afterwards.”

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