Pokémon Go Survey Data Surprises Nintendo
As Pokemon Go continues to pick up speed, Fluent, a digital advertising company,
asked 1,885 adults about their interest and thoughts around the game. A few of the
key findings are below.
As Pokemon Go continues to pick up speed, I thought you would be interested in
survey data around consumer perceptions of the mobile game. Fluent, a digital
advertising company, asked 1,885 adults about their interest and thoughts around the
game.
Key findings include:
* 2 in 3 (67%) Americans have heard at least something about Pokemon Go
o Half have heard at least some and one quarter (26%) have heard a great deal
about it
* 20% of Americans claim to have downloaded Pokemon Go to their smartphones
* Few who have not yet downloaded Pokemon Go (9%) say they plan to download it
* Of those who have downloaded Pokemon Go:
o 80% think the app is unique and special
o 70% say the game has made them more active
o 62% say the experience has made the more likely to download other games from
Nintendo
o 60% say it has made them use social media less frequently
o 57% have visited a specific location to acquire a specific Pokemon
o 57% have visited a new store or restaurant as a result of the game and 81% of
those who have made a purchase
About the Author
gareth Syndicated movie & game critic, writer, author and frequent radio guest. His work has appeared in over 60 publications worldwide and he is the creator of the rising entertainment site and publication “Skewed and Reviewed”. He has three books of film, game reviews and interviews published and is a well-received and in demand speaker on the convention circuit. Gareth has appeared in movies and is a regular guest on a top-rated Seattle morning show. He has also appeared briefly in films such as “Prefountaine”, “Postal”. “Far Cry”. and others. Gareth is also an in-demand speaker at several conventions and has conducted popular panels for over two decades.
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