This is a really interesting concept.
“Pirates of the Caribbean: Dead Men Tell No Tales” Set to Debut in ScreenX Format
Announcement Marks the First Disney Film to be Converted into the Immersive Format
Hollywood, CA (May 22, 2017) – ScreenX, the world’s first multi-projection system that provides a 270-degree panoramic film viewing experience within a theatre setting, announced today that the fifth installment of Disney and Jerry Bruckheimer Films’ “Pirates of the Caribbean” franchise will be available in the immersive format. “Pirates of the Caribbean: Dead Men Tell No Tales” is the first Disney film to be converted into the format, and will be available in seven countries. In addition to opening in the ScreenX format, the film will also be premiering in CJ 4DPLEX’s alternative immersive format, 4DX. The film is set to open on 373 4DX screens in 48 countries around the world.
“Pirates of the Caribbean: Dead Men Tell No Tales” will be available at a total of 83 pre-existing ScreenX locations throughout the world. The pre-existing locations include Korea, China, Thailand, Vietnam, Turkey, Indonesia and the United States.
“ScreenX is an exciting format that we’ve been keeping our eyes on for a while now. We’re looking forward to providing moviegoers a chance to view our film in the format and are confident that the immersive 270-degree viewing experience will be a big success,” said Jeffrey Forman, SVP, The Walt Disney Studios.
“Seeing our film span three entire walls of an auditorium, and to be able to have the film extend beyond the screen has been exciting. We look forward to showcasing the end product and giving fans the opportunity to experience it in ScreenX,” said Jerry Bruckheimer, Producer, “Pirates of the Caribbean: Dead Men Tell No Tales.”
“We’re extremely thrilled to be working with Disney and to be able to premiere the newest installment of the famous franchise in our ScreenX format. We truly believe the 270-degree panoramic ‘screen’ offers a beautifully immersive viewing experience,” said Byung Hwan Choi, CEO of CJ 4DPLEX.
ScreenX is the world’s first multi-projection system used within a theatre setting. It was created in 2012 by CJ CGV, part of South Korean conglomerate CJ Group, as one of the “next cinema formats” along with 4DX, the multisensory cinema technology with motion and environmental effects. ScreenX allows moviegoers to go beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to create an immersive, panoramic, 270-degree format that projects onto three theatre walls. To date, ScreenX has been installed in 119 screens around the world, including 84 screens at 49 locations in South Korea; 26 screens in China; 3 in the United States; 2 in Turkey and Vietnam and 1 in both Thailand and Indonesia.
About CJ 4DPLEX
CJ 4DPLEX is the world’s first company behind the immersive film technologies, 4DX and ScreenX. The company is headquartered in Seoul with international offices in Los Angeles and Beijing. 4DX provides moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Since 2009, more than 420 Hollywood titles have been screened in 4DX. As of May 2017, more than 46,000 4DX seats operate in 375 auditoriums spanning 48 countries. CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company.
About the film
Johnny Depp returns to the big screen as the iconic, swashbuckling anti-hero Jack Sparrow in the all-new “Pirates of the Caribbean: Dead Men Tell No Tales.” The rip-roaring adventure finds down-on-his-luck Captain Jack feeling the winds of ill-fortune blowing strongly his way when deadly ghost sailors, led by the terrifying Captain Salazar (Javier Bardem), escape from the Devil’s Triangle bent on killing every pirate at sea—notably Jack. Jack’s only hope of survival lies in the legendary Trident of Poseidon, but to find it he must forge an uneasy alliance with Carina Smyth (Kaya Scodelario), a brilliant and beautiful astronomer, and Henry (Brenton Thwaites), a headstrong young sailor in the Royal Navy. At the helm of the Dying Gull, his pitifully small and shabby ship, Captain Jack seeks not only to reverse his recent spate of ill fortune, but to save his very life from the most formidable and malicious foe he has ever faced.
“Pirates of the Caribbean: Dead Men Tell No Tales” also stars Kevin R. McNally as Joshamee Gibbs, Golshifteh Farahani as the sea-witch Shansa, David Wenham as Scarfield, Stephen Graham as Scrum, Orlando Bloom as Will Turner, and Geoffrey Rush as Captain Hector Barbossa.
Joachim Rønning and Espen Sandberg are directing “Pirates of the Caribbean: Dead Men Tell No Tales” with Jerry Bruckheimer producing. The executive producers are Mike Stenson, Chad Oman, Joe Caracciolo, Jr., Terry Rossio and Brigham Taylor. The story is by Jeff Nathanson and Terry Rossio, and Jeff Nathanson wrote the screenplay. “Pirates of the Caribbean: Dead Men Tell No Tales” drops anchor in U.S. theaters on May 26, 2017.