Published on August 22nd, 2019 | by gareth0
Razer Announces Their Razer Store Is Open
I will make sure to check this out when we go to CES.
SAN FRANCISCO – Razer™, the leading global lifestyle brand for gamers, has announced
the Grand Opening of RazerStore Las Vegas (LV). This will be Razer’s largest global
store to date and its second store in the U.S. after San Francisco. Razer’s retail
expansion into Las Vegas will further electrify the esports and gaming scene in the
city best known for sports and entertainment.
The RazerStore LV will be located at The LINQ Promenade, 3545 S. Las Vegas Blvd.
#L27, Las Vegas, Nevada, 89109. It will open to gamers and the general public on
Saturday, Sept. 7, at 12 p.m. PDT.
The street-level space at The LINQ Promenade provides the perfect solution for Razer
to greet its game-loving guests. With nearly 22 million global visitors annually,
the Promenade represents one of the busiest locations just off the Strip.
“It was totally natural for us to build our next retail presence in Las Vegas, where
so many of our fans would be able to experience and enjoy our entire gaming
ecosystem,” says Christine Cherel, Global Director of RazerStores. “Together with
Caesars Entertainment, we have been scouting for the perfect spot for over a year –
and now we have found it, right at the heart of one of the best places for
entertainment in the world.”
RazerStore LV will serve to encourage and foster an avid gaming community. In
collaboration with Razer partners and The LINQ Promenade, esports and gaming events
will be organized weekly.
“The introduction of Razer to The LINQ Promenade will create an immersive
destination for gamers at the heart of the Strip,” said Shaun Swanger, senior vice
president of attractions, retail and leasing for Caesars Entertainment. “With the
addition of Razer, The LINQ Promenade and Las Vegas continue to thrive as the global
epicenter of tourism, technology and entertainment.”
A 2,400-square-foot gaming hangout
The new brand gallery and retail store will cover about 2,400 square feet over two
levels. The centerpiece is a massive 16-HD-panel-display wall broadcasting
interactive live streams and tournaments in full surround sound to onlookers inside
PC gamers can set new records playing the latest blockbuster titles on the
award-winning Razer Blade gaming laptops, while console gamers can compete
head-to-head in fighting games on Panthera Evo arcade sticks or Wolverine
controllers. Mobile gamers can also relish in their gaming prowess on the 120-Hz
display-powered Razer Phone 2.
Each floor will have different experience zones, allowing gamers to explore the full
richness of the Razer ecosystem during their stay. The lower level features ten
battlestations capable of hosting 5v5 gaming tournaments, as well as a Quartz Pink
lair decked with the fan favorite pink gaming gear, and Razer Chroma lighting
solutions from Nanoleaf and Philips Hue. Here, gamers will also find a dedicated
Chroma room to deep-dive into the next level of gaming immersion. On the upper level
mezzanine, streamers can pop into the Razer Streaming Lounge to start off an instant
live stream to their fans.
Grand opening day – a huge party for gamers, by gamers
Opening day celebrations will include a live DJ performance, gaming competitions and
attendance from major gaming influencers MissesMae, OpTic DI3SEL, AvaGG and Jericho.
Thousands will have their shot at door prize entries and giveaways, as well as a
first chance to play Xbox’s new Gears 5 in advance of its worldwide release on
Razer opened its first U.S. RazerStore at the Westfield Mall in Downtown San
Francisco in May 2016. Two more stores are located in Hong Kong and Taiwan. The
RazerStore Las Vegas is the second U.S. location and the world’s biggest RazerStore