Published on March 10th, 2020 | by gareth0
NFL And 2K Games Announce New Video Game Partnership
They made some great sports games in the past and I am looking forward to seeing what they come up with. The press release is below.
NFL and 2K Announce Partnership to Produce Multiple New Video
Games: Leaders in sports and gaming revive a partnership for the first time since 2004,
with non-simulation football game experiences that will launch starting in 2021
New York, NY – March 10, 2020 –The National Football League (NFL) and 2K today
announced a multi-year partnership encompassing multiple future video games. The
partnership marks the return of football-themed games to 2K’s stable of notable
sports titles and original IP, as well as an expansion of video game properties for
the NFL. Financial terms were not disclosed.
The games will be non-simulation football game experiences. While specific game
titles, developers and release dates will be announced at a later date, 2K confirmed
the projects are in early development and will launch starting in calendar year
2021, during Take-Two’s fiscal year 2022.
“The NFL is one of the most successful sports brands in the world, known for
creating incredible entertainment for fans,” said David Ismailer, President of 2K.
“We’re thrilled to be back in business with the NFL in a partnership that will span
multiple video games centered on fun, approachable and social experiences. It’s
exciting to bring together 2K’s expertise in creating award-winning sports games
with the NFL’s renowned status as a world-class entertainment and sports
A leading developer and publisher of global interactive entertainment based in
Novato, Calif., 2K previously published the popular and critically-acclaimedNFL 2K
franchise, which ran from 1999 to 2004, through the Company’s 2K Sports label. Other
2K-published games include the top-selling and top-rated NBA video game simulation
seriesNBA® 2K , as well asWWE® 2K ,The Golf Club 2019 Featuring PGA TOUR®,
Borderlands™ ,BioShock ®,Mafia® ,Sid Meier’s Civilization® andXCOM® .
“Expanding the NFL’s presence in the world of gaming has become a focus for the
League as we look to grow the next generation of our fanbase and reviving our
partnership with 2K was a natural step in that effort,” said Joe Ruggiero, Senior
Vice President of Consumer Products at the NFL. “2K is a worldwide leader in sports
video games, with a proven track record of creating best-in-class and award-winning
games and we look forward to sharing more about the projects we are working on with
them in the future.”
Today’s NFL partnership announcement follows several recent growth updates from the
publisher and its development studios.
“It’s an exciting time for 2K and our fans,” said Ismailer. “We’re growing our
sports offerings and building on our core games with new IP, as well as continued
support of award-winning franchises, all with the goal of giving our fans more
amazing games and entertainment for years to come.”