SteelSeries Named Official Supplier To Mercedes-AMG eSports

This is a very interesting team up.

SteelSeries, the worldwide leader in gaming and esports peripherals, and the Mercedes-AMG
Petronas Esports Team their official partnership, introducing SteelSeries as the exclusive peripherals
With the new deal, SteelSeries and the Mercedes-AMG Petronas Esports Team will
collaborate on a variety of projects including product testing, digital events,
brand activations and other marketing initiatives, to drive performance, innovation,
and quality in the sim-racing esports space and beyond. To kick off the partnership,
SteelSeries will create limited-edition mice, keyboards and headsets specifically
crafted for the Mercedes-AMG Petronas Esports Team.
Known for being at the forefront of innovation, design and craftsmanship,
SteelSeries is working directly with the team’s engineers to garner feedback from
the team for future projects. This synergistic relationship will play to the
strengths of both SteelSeries and the Mercedes-AMG Petronas Esports Team, as both
entities ascribe to a philosophy of ideation and iteration to produce best-in-class
designs for elite performance.
"As the worldwide leader in gaming and esports peripherals, we take pride in shaping
the future competitive gaming. This marks the first time we’ve collaborated with the
esports arm of a Formula One team, and this new partnership with the Mercedes-AMG
Petronas Esports Team further showcases our commitment to innovation for the best
esports athletes in the world,” said Tony Trubridge, Global Esports Director at
SteelSeries. “At SteelSeries, we have always made it our chief priority to ensure
that our products are made for the people who are using them, so we are eager to
hear directly from the esports drivers and engineers to help us push boundaries and
enhance our products for the esports racing space, our fans and gamers.”
SteelSeries’ pro team relationships are more than sponsorships, they are true
partnerships. From ideation and design to testing and validation, esports
professionals are not only stakeholders of SteelSeries, they are collaborators and
co-creators, together creating the world’s best gaming peripheral products and
"Feedback is key in motorsport and esports. Whether that is feedback between driver
and engineer, or feedback between driver and equipment; it is crucial in the hunt
for performance.", said James Vowles, Motorsport Strategy Director, Mercedes-AMG
Petronas Formula One Team. "Creating an environment for our drivers and engineers
that is as seamless as possible is always our goal and having a partnership with a
company like SteelSeries helps us achieve this objective. Every minute we are
fighting for the win, so speed and accuracy in the equipment we use is very valuable
and will hopefully help us perform at the front of the field."  
The Mercedes-AMG Petronas Esports Team partnership marks a landmark milestone for
SteelSeries, as the original esports brand invests deeper in the esports and gaming
ecosystems it helped to create while expanding into hybrid and cross-over categories
like sim-racing.