For seven years, Google’s One Today app has supported non-profit charities, enabling users to donate as little as $1 and get information on how the donation would be used.
The App has always been open to a variety of users, regardless of position in society. It doesn’t matter if you are a personal injury attorney or a janitor; the app would receive whatever amount you have to offer to complete projects.
One Today also had a feature that allowed users to set a cap and match a donation to a cause made by their friends for crowdsourcing. The app also provided users with a receipt at the end of the year to be used for deductions.
Why Was Google One Today Closed?
Google One Today was not a very well-known product; therefore, many people did not feel its loss. The main reason for the closure resulted from donors choosing other products to fundraise for non-profit organizations other than the app.
As of February 6th, 2020, new non-profits were unable to sign up, causing the app to be turned off and deleted from the open projects. It is quite shameful to see such a helpful concept go to waste.
Which Apps Took Over After the Fall of Google One Today?
Elimination of the app wasn’t the end of digital fundraising. Several other fundraising apps have popped up for users to donate to their favorite organizations.
1. Facebook Fundraisers and Instagram Donation Stickers
Facebook is widely promoting fundraisers in its algorithm. It is simple; all you have to do is add a donate button to your page for users to donate to your organization. As for Instagram, you can add a donation sticker to your story to gain supporters who are willing to give your organization something.
2. Prizeo
Prizeo links charities and their celebrity partners to create sweepstakes that users can win for small donations. The sweepstakes are once in a lifetime experience featuring celebrities like Lady Gaga, Imagine Dragons, Ellen DeGeneres, and Tiger Woods. The App has raised more than $50 million for hundreds of charitable organizations.
3. Pledgeling
This app connects brands and consumers to non-profit organizations. Through Pledgeling, for-profit organizations can give to non-profit organizations that align with their mission, and users can either engage IRL or virtually donate.
4. PayPal
Apart from online payments, you can also use PayPal for charity contributions since it is a fast and easy way to transfer money. PayPal has a donation app at a 2.7% transaction fee.
5. Give Lively
Give Lively is free for peer-to-peer fundraising for nonprofits. Funded by Soros Foundation, costs are eligible for donations from credit card processors. The App has enabled over 4,000 nonprofits to raise money through donation buttons, fundraising pages, event ticketing, and SMS.
6. Double Good
Double Good fundraiser is a four-day popcorn fundraiser with a 50% profit channeled to the non-profit organization through in-person or virtual fundraising. It is a fast and simple way to conduct fundraising, with benefits for everyone involved.
7. RoundUp
Once you register your non-profit with RoundUp, you can get donations at a zero cost. RoundUp automatically rounds off users’ credit and debit transactions to the nearest dollars and donates the change to your non-profit. The donations are processed monthly into the non-profit of your choice.
All Is Not Lost for Google
It was a wise decision for Google to do away with the One Today app, as several apps have stepped into the gap for non-profit organizations. Those, as mentioned above, are a snippet of a whole lot of apps. It is up to the organization to choose which one they prefer.
