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Published on June 6th, 2023 | by minshewnetworks


How are Twitch Streamers Continuing to Shape Gaming Culture?

When Twitch first came into existence, some gamers wrote it off as a concept that wouldn’t work. More than a decade later, however, the influence of the game streaming platform has clearly been incredible. Along with playing a huge part in boosting the rise of the esports industry, Twitch has also helped some streamers reach international fame.

Now, the power of the biggest Twitch streamers is clear to see. These important figures in the gaming industry have the capability of shaping future trends.

Twitch Gave Birth to the Idea of Streaming Games Live

In 2023, live streaming is everywhere. Back when Twitch was first conceived in 2011, on the other hand, few people knew about the platform. Twitch helped the concept of live streaming to grow in stature and inspired other areas of gaming to jump on it as well. For example, online casinos joined in on the act with live-streamed table games. This has been taken one step further since the advent of internet bingo, and now online live bingo is one of the most popular ways to play. Players can choose from themed bingo rooms and events, such as 1TG Saturday and 80’s Night.

Thanks to Facebook helping live streaming to go mainstream in 2017, people around the world are now comfortable with the platform. Live-streamed games have become hugely popular, as viewers enjoy watching and interacting with the people playing them. Trends suggest that live streaming is going to continue its ascendancy and grow even bigger in the years ahead.

Rise of Streamer Personalities

There are countless streamers operating on Twitch, with an estimated 7.25 million active content creators in 2023. Many of these people do it as a hobby, but there are certain stars who have managed to make a viable career out of it. Indeed, the likes of Ninja, Shroud, and Pokimane have managed to become household names after gaining massive followings on the platform.

It’s clear that the streamers who make it to the top offer more than just great gameplay. They have unique personalities and bring humor and commentary to the games that they play. Of course, it has been helpful for them to play games that are well-known and popular too, as this allowed them to build up their initial viewer base.

Strong Connection with Audiences

Twitch streamers have an enormous influence nowadays on whether a game or a type of game will be a hit or a miss. Their impact has been so powerful that development studios and publishers will often collaborate with the big names to get their assistance in marketing upcoming products.

The main reason why this works is that the best streamers have a strong connection with their viewers, and this has led them to foster high levels of trust with them. This connection is forged through the real-time interaction that live streaming allows. Viewers can send messages and ask questions, with the best streamers always attentive and diligent in answering everyone.

In the modern internet age, influencers are starting to have a greater effect on marketing than traditional advertising. The same is true in the gaming industry, where Twitch streamers reign supreme. There’s no doubt that the biggest names will continue to have a major part to play in future gaming trends.


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