Toho Reveals Awesome Godzilla Day Lineup

TOHO INTERNATIONAL CELEBRATES GODZILLA DAY WITH BRAND PARTNERSHIPS, EXCLUSIVE PRODUCTS, MERCH, AND MORE

Celebrate the 71st year anniversary of Godzilla in style on November 3 with products from C4, Pabst Blue Ribbon, Fender and more!

October 20, 2025 – LOS ANGELES, CA – Toho International, the Japanese studio’s U.S.-based subsidiary behind the global sensation of Godzilla has announced some of the ways that fans worldwide can celebrate Godzilla’s enduring legacy through apparel, beverages and exclusive collectibles on Godzilla Day, November 3, 2025 ensuring the roar of the King of the Monsters continues to remain strong and unstoppable heading into the iconic kaiju’s 71st year. 

Kicking off the monster-sized festivities, the Godzilla store is unleashing Godzilla Day items starting October 30 at 12 p.m. PST! This massive rollout features exclusive merchandise, special collaborations, and rare items from Japan available for a limited time. From apparel and collectibles to brand-new releases, this will be the ultimate destination for everything Godzilla leading up to November 3! All merchandise can be purchased at Godzilla.com.  

Launching on Godzilla Day, Nutrabolt, a global leader in active health and wellness, and parent company to C4 Energy®, one of the fastest growing energy drinks in the country, in partnership with Toho International, is merging the worlds of energy and pop culture with the launch of C4 Ultimate Energy x Godzilla. The limited-edition release unites the King of the Monsters and the King of Energy in an explosive flavor experience. C4 Ultimate Energy Sour Blue Razzilla delivers a bold surge of tangy blue raspberry flavor with 300mg of caffeine, zero sugar, and the brand’s proprietary Tri-Stim Experience (Caffeine, TeaCrine®, Dynamine®) for sustained energy and focus. The Godzilla release will be available online at c4energy.com, Amazon, and retailers including Pilot/Flying J and HEB. F. Images of can designs can be found here.

Pabst Blue Ribbon, in partnership with Toho International, will switch out its iconic Blue Ribbon can design for original new Godzilla-themed cans, ensuring the world of Godzilla will loom large on over 60 million Pabst Blue Ribbon cans and boxes this fall. For the Godzilla designs, Pabst tapped official Godzilla artist, Attack Peter, to create four original images using his signature hard-carved linoleum block print technique. There will also be exclusive themed apparel to tie-in this partnership. Products are available in all alcohol retailers. Images of can designs can be found here.

Fender Musical Instruments Corporation (FMIC) and Fender Music Corporation Japan (FMCJ), in partnership with Toho, have launched a first-of-its-kind partnership uniting two cultural powerhouses—the world’s most iconic guitar brand and the King of the Monsters—for a collection that honors seven decades of global influence, creativity, and sound. At the center of this historic collaboration are three extraordinary guitars: the Limited Edition Masterbuilt Godzilla Stratocaster®, a one-of-one work of art handcrafted by Fender Custom Shop Master Builder Andy Hicks with original artwork by Los Angeles–based illustrator Tom Neely, and two stunning Made-in-Japan models, the Godzilla Stratocaster® Blue and Godzilla Stratocaster® Black. Each design embodies Godzilla’s unstoppable energy and presence, with Fender’s craftsmanship. Guitars are located in the Fender flagship store in Tokyo. Images of products can be found here. 

Alamo Drafthouse is going all out for Godzilla Day with a special event exclusive to its Godzilla-themed Valley Fair location in Santa Clara, California. On November 2, fans can experience the Godzilla Mystery Marathon, an all-day celebration featuring a surprise lineup of kaiju classics handpicked for die-hard and casual fans alike. Fans can also expect more than 40 theaters nationwide to screen The Return of Godzilla in honor of the classic film’s 40th anniversary. Each ticket includes an exclusive birthday t-shirt only available through these screenings. 

Anime Jungle is hosting a full-scale Godzilla takeover of Los Angeles, CA’s Little Tokyo, presented in partnership with the Japanese American Cultural & Community Center (JACCC). Fans can visit a special pop-up shop packed with exclusive merchandise and join two big-screen showings at the Aratani Theatre on November 1. Godzilla 2000 screens at 1:00 PM, followed by Godzilla: Final Wars at 4:15 PM, featuring a special Guest Talk Show with Godzilla series suit creator and designer Shinichi Wakasa. Attendees who purchase tickets to both films will receive $5 off merch and a free Godzilla 2000 poster while supplies last. The pop-up shop is open from November 1st – November 23rd.

“We’re thrilled to partner with our incredible licensees to bring Godzilla to life in new, interactive ways,” said Kristin Parcell, General Manager of Toho International. “Our goal is to continue Godzilla’s legacy, with unforgettable moments for life and products for fans old and new.”

To learn all the ways to celebrate Godzilla Day on November 3 please visit. https://godzilla.com/blogs/news/how-to-celebrate-godzilla-day-2025.

For more information on Godzilla products and events at San Diego Comic-Con 2025, visit Toho International on Twitter, Instagram, YouTube, and online at https://godzilla.com/.