Lionsgate Records Their Two Biggest Trailer Launches In Studio History

Impressive numbers for Lionsgate.

Lionsgate has achieved the two biggest 24-hour trailer launches in the studio’s history this month. 

The first trailer for the highly anticipated The Hunger Games: Sunrise on the Reaping debuted yesterday, amassing 109 million views in its first 24 hours.

This follows a week in which Lionsgate set a studio record with the teaser trailer launch for Michael, which became the most-viewed trailer for any music biopic in history and has now reached nearly 300 million views; opened Now You See Me: Now You Don’t to $80 million at the global box office, making it the No. 1 movie in the world; and continued expanding The Hunger Games franchise with the debut of The Hunger Games: On Stage in London.

The studio is seeing strong demand for The Hunger Games franchise on multiple fronts. Yesterday, Lionsgate launched a Hunger Games EST bundle promotion with Apple TV that reached #1 on Apple’s Top Charts last night.  

The Hunger Games franchise encompasses five critically acclaimed novels that have sold over 100 million copies worldwide and been translated into 52 languages as well as a blockbuster film franchise that has grossed more than $3.4 billion at the global box office. Suzanne Collins’s latest Hunger Games novel, Sunrise on the Reaping, was published by Scholastic in March.

U.S. Release date: November 20, 2026

Directed by: Francis Lawrence

Screenplay by: Billy Ray

Based on the Novel by: Suzanne Collins

Produced by: Nina Jacobson, Brad Simpson, Francis Lawrence

Cast: Joseph Zada, Jesse Plemons, Ralph Fiennes, Glenn Close, Kieran Culkin, Elle Fanning, Mckenna Grace, Maya Hawke, Whitney Peak, Kelvin Harrison Jr.

Synopsis: THE HUNGER GAMES: SUNRISE ON THE REAPING revisits the world of Panem 24 years before the events of The Hunger Games, starting on the morning of the reaping of the 50th Hunger Games, also known as the Second Quarter Quell.