This is an interesting pairing.
Godzilla is stomping all the way into F1. TOHO CO., LTD and TOHO International are proud to announce a groundbreaking season-long collaboration with TGR Haas F1 Team, the American-licensed F1 racing team, marking the first-ever collaboration with an entertainment IP in the history of TGR Haas F1 Team. This extraordinary partnership will see Godzilla enter the world of Formula One, merging cinematic legacy with the high-speed precision of elite motorsport.
The collaboration will debut globally during the Japanese Grand Prix, taking place March 27–29. The first major activation will be the reveal of a special-edition race car livery, unveiled at Tokyo Midtown Hibiya on March 24, offering fans an early look at the powerful fusion of pop culture and racing innovation. It will also feature a dynamic slate of integrated branding, original digital content, limited-edition merchandise, and race-weekend activations designed to engage fans across both motorsport and global pop culture communities.
Following its debut in Tokyo, the collaboration will also take center stage at the United States Grand Prix, taking place October 23–25, bringing Godzilla to American racing fans. These events also align ahead of the U.S. theatrical release of Godzilla Minus Zero, arriving in theaters on November 6.
TOHO CO. LTD and TOHO International in Partnership with TGR Haas F1 Team
Unite to Unleash Godzilla at the Pinnacle of Motorsport
Godzilla is storming onto the Formula One grid through an unprecedented collaboration, appearing at marquee race weekends starting with the Japanese Grand Prix.
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