Mattel Reveals The First Of Their SDCC Exclusives

This new lineup looks great and I cannot wait to see what comes next.

Over the next month, we’ll be unveiling two waves of exclusive products, debuting on-site at this year’s San Diego Comic-Con.

This first wave, “Fandom in the Fast Lane,” celebrates the iconic worlds of KPop Demon Hunters, Stranger Things, and Top Gun in true Hot Wheels® fashion — each designed to capture the magic of the franchises and the fans who made them legendary.

Here’s a quick snapshot of the Fandom in the Fast Lane products:

• Hot Wheels® KPop Demon Hunters Porsche 911 GT3 R |
• Hot Wheels® Stranger Things 10th Anniversary Hawkins Van |
• Hot Wheels® Top Gun 40th Anniversary Set |

For more than 80 years, Mattel has grown alongside generations of fans, creating products that go beyond play to become lasting symbols of storytelling, nostalgia, and fandom. That legacy is especially evident with Hot Wheels, which has spent more than 55 years evolving from an iconic die-cast car brand into a cultural touchstone that connects collectors with the entertainment, characters, and stories they love.

Just a reminder: the products will debut at Mattel’s San Diego Comic-Con merchandise booth on Thursday, July 23rd, and will be available for pre-order on MattelCreations.