Activision and Frito-Lay Bring Skylander Giants To Stores Nationwide
Frito-Lay and Activision have partnered to launch the new Skylanders Giants In-Store Adventure mobile app. The free app uses Augmented Reality technology to bring the popular Skylanders Giants game characters to life on shoppers’ smartphones.
How does it work? Shoppers simply download the app, scan barcodes on in-store Frito-Lay and Skylanders Giants displays and watch the characters appear on their smartphone. From there, fans can take pictures with the characters and share their adventures with family and friends.
The promotion lasts until Sept. 2, 2013.
About the Author
gareth Syndicated movie & game critic, writer, author and frequent radio guest. His work has appeared in over 60 publications worldwide and he is the creator of the rising entertainment site and publication “Skewed and Reviewed”. He has three books of film, game reviews and interviews published and is a well-received and in demand speaker on the convention circuit. Gareth has appeared in movies and is a regular guest on a top-rated Seattle morning show. He has also appeared briefly in films such as “Prefountaine”, “Postal”. “Far Cry”. and others. Gareth is also an in-demand speaker at several conventions and has conducted popular panels for over two decades.
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