Activision and Frito-Lay Bring Skylander Giants To Stores Nationwide

!cid_image001_png@01CE8E00 SkylandersMP_jpg

Frito-Lay and Activision have partnered to launch the new Skylanders Giants In-Store Adventure mobile app. The free app uses Augmented Reality technology to bring the popular Skylanders Giants game characters to life on shoppers’ smartphones.

How does it work? Shoppers simply download the app, scan barcodes on in-store Frito-Lay and Skylanders Giants displays and watch the characters appear on their smartphone. From there, fans can take pictures with the characters and share their adventures with family and friends.

The promotion lasts until Sept. 2, 2013.