Hardware and Gear

Published on October 5th, 2020 | by gareth


Audio-Technica Reveals Their Holiday Lineup

Always nice to see and hear what they have at CES and the new line looks great.

STOW, OH, October 5, 2020 — This holiday season Audio-Technica offers a wide range of gifts that bring exceptional sound home, from truly wireless in-ear headphones to high-performance over-ear models and Audio-Technica’s best turntable ever.

The ATH-ANC300TW QuietPoint® truly wireless in-ear headphones provide superior noise cancellation, while the truly wireless in-ear ATH-CK3TW offers outstanding value. For analog enthusiasts, the AT-LP7 turntable delivers extraordinary vinyl record playback. Audio-Technica’s QuietPoint ATH-ANC900BT and ATH-ANC700BT are the perfect wireless noise-cancelling headphones for those who prefer over-ear listening, and the ATH-WP900 portable over-ear wooden headphones combine striking looks with exceptional audio quality.

Audio-Technica’s ATH-ANC300TW truly wireless in-ear headphones (SRP: US$229.00) feature next-generation digital hybrid active noise cancellation (ANC), to provide the highest degree of QuietPoint® ambient noise reduction. The headphones’ 5.8 mm DLC (diamond-like carbon) drivers deliver clear, dynamic wireless sound and their truly wireless operation provides the ultimate in convenience.

The ATH-ANC300TW operates with Bluetooth® 5.0, supports aptX™ and AAC codecs, and has an easy to use control system for music playback. Its hear-through function allows some ambient sound to be heard if the listener wants to be aware of his or her outside environment. The ATH-ANC300TW also features Qualcomm® cVc™ Clear Voice Capture for improved sound during phone calls, and Qualcomm TrueWireless Stereo Plus to ensure stable audio streaming. The ATH-ANC300TW comes with a charging case and its operation can be customized with the AT Connect smartphone app, which provides an array of convenient tools and features.

Featuring a compact, comfortable design, the ATH-CK3TW (SRP: US$99.00) combines outstanding sound quality with wireless convenience and value. Available in black, blue and white, the ATH-CK3TW features an Auto Power On/Off function that automatically turns the headphones on and connects to a paired smartphone, laptop, portable digital audio player or other compatible device when they’re removed from their included charging case. The headphones even have smart sensors that pause the music when removed from the ears, and resume playback when the wearer puts them back in.

The ATH-CK3TW’s Bluetooth 5.0 wireless technology with aptX ensures superior audio quality. Users will enjoy maximum clarity during phone calls thanks to the headphones’ Qualcomm cVc Clear Voice Capture technology. The ATH-CK3TW is also ideal for fitness-oriented users thanks to its IPX2 water resistance rating, and it features Qualcomm TrueWireless Stereo Plus for reliable streaming.

Audio-Technica has the perfect gift for vinyl aficionados: the flagship AT-LP7 turntable. The AT-LP7 (SRP: US$799.00) was created to deliver extraordinary sound, thanks to features like its pre-mounted VM520EB high-performance Dual Magnet™ phono cartridge, built-in moving magnet/moving coil phono preamp, anti-resonance platter and chassis, speed sensor-monitored motor and more. The AT-LP7 provides 33-1/3 and 45 RPM speeds and its belt drive ensures quiet, stable playback and isolation from motor and mechanical noise. It comes with an audio cable, removable dustcover and accessories.

The top of the line QuietPoint ATH-ANC900BT over-ear active wireless noise-cancelling headphones (SRP: US$299.00) are ideal for everyone who wants to hear their favorite music, movies or podcasts at their absolute best, undisturbed by outside noise. The ATH-ANC900BT features Audio-Technica’s exclusive digital hybrid ANC technology that provides the highest degree of noise reduction of any QuietPoint model. Its large-diameter 40 mm drivers with a DLC (diamond-like carbon) coating deliver exceptional clarity and impact from Bluetooth, Hi-Res Audio (when connected via the included cable) or other music sources.

The ATH-ANC900BT features handy touch and swipe controls mounted in the left earcup for handling calls, music playback and volume adjustment. It is compatible with smartphones and Audio-Technica’s AT Connect app, which enables the headphones’ operation to be personalized to the listener’s preferences. The ATH-ANC900BT provides up to 35 hours battery life when fully charged and can be used in wired mode if desired. The headphones come with a carrying case, USB charging cable, 1-foot audio cable and an airline adapter.

The ATH-ANC700BT QuietPoint over-ear wireless active noise-cancelling headphones offer an outstanding combination of cable-free operation, noise cancellation and impactful sound. The ATH-ANC700BT (SRP: US$199.00) features noise-cancelling technology that operates in a wider frequency range than typical ANC designs and provides improved noise-cancelling performance and sound quality.

The ATH-ANC700BT features Audio-Technica’s touch and swipe control system for answering calls and controlling volume and playback. Its large 40 mm drivers deliver clear, powerful sound. The headphones support Bluetooth AAC, aptX and SBC codecs and can deliver Hi-Res Audio playback when using the supplied cable. The ATH-ANC700BT’s internal battery provides up to 25 hours of continuous use of Bluetooth wireless and noise-cancelling technology. The headphones come with a pouch, a USB charging cable and a 3.9-foot (1.2m) audio cable with a 3.5 mm jack.

For the audiophiles on your holiday gift list, the over-ear ATH-WP900 portable headphones combine a beautifully crafted exotic-wood finish with Hi-Res Audio performance. The ATH-WP900 (SRP: US$650.00) is meticulously crafted in Tokyo and features earpieces made from stunning flamed maple wood. The wood’s high density contributes to the headphones’ clear, natural sound. The ATH-WP900 features large-diameter 53 mm drivers with high-flux-density magnetic circuits for extraordinary audio quality. It comes with standard and balanced cables, enabling its use with a wide range of electronics including high-end headphone amps and audio components.


About the Author

Syndicated movie & game critic, writer, author and frequent radio guest. His work has appeared in over 60 publications worldwide and he is the creator of the rising entertainment site and publication “Skewed and Reviewed”. He has three books of film, game reviews and interviews published and is a well-received and in demand speaker on the convention circuit. Gareth has appeared in movies and is a regular guest on a top-rated Seattle morning show. He has also appeared briefly in films such as “Prefountaine”, “Postal”. “Far Cry”. and others. Gareth is also an in-demand speaker at several conventions and has conducted popular panels for over two decades.

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