The rating of the sender is the main thing that influences the way letters appear in the Inbox. Reliable senders are forgiven for minor violations as a couple of words written in caps. But the ideal messages can easily end up in spam if the sender has managed to spoil his scoring. Today, we will share with you why it is worth following your status as a sender and how to improve it in case of failure.
How the Rating Is Calculated
The sender’s score is checked by email services to find out if it is worth delivering mails or not. The principle of operation of these algorithms is not known, while every provider uses its own method. We can assume that among the relevant characteristics affecting the scoring are the following:
- blacklisting the sender’s IP address or domain (visit https://cleantalk.org/email-checker to do the email blacklist check);
- customer complaints;
- the presence of spam traps and non-existent recipients in the database;
- the proportion of letters that were deleted without being read;
- the regularity of mailings;
- programs or scripts with the help of which the newsletter was sent;
- content and weblinks in the message;
- the open and click rate;
- replies and forwarding.
Consequently, the sender’s scoring is based on his actions and the subscribers’ reaction. Besides, each parameter has its own value, and for different types of letters, they use individual formulas for calculating the rating.
How to Refine Sender’s Reputation?
The reputation does not spoil without reasons. If you have already defined and fixed the source of the problem — it is time to refine your reputation:
- Ask subscribers to add your address to their contact list. If the content is really valuable to readers, they will add your address to the contact list, which will have a positive impact on your reputation.
- Customize FBL reports. Feedback Loop is a standard for issuing information to the sender about spam complaints. You will receive emails every time someone clicks the “This is spam” button. In the report, you will find the user’s address and the letter itself, and you can quickly delete this subscriber.
- Ask the postmasters to go through the mailing list and provide you with tips on how to improve it. You may not be answered, but this will only add scores to your reputation.
Finally, the most essential and efficient tip is to review the content of your letters. Do not forget to think about the needs of your subscribers, and help them solve their problems with the help of the mail. When emails are anticipated, it not only provides a flawless reputation but also helps convert subscribers into clients. Good luck!
