The NFLs Austin Ekeler Joins SteelSeries

Interesting news here as more NFL players are getting into eSports.
– SteelSeries
, the worldwide leader in gaming and esports peripherals, today welcomes Los Angeles
Chargers running back and Gridiron Gaming Group (GGG) co-founder Austin Ekeler to
its family. As the world’s original esports brand invests deeper in the esports and
gaming ecosystems it helped to create, Ekeler becomes the first NFL athlete to serve
as an ambassador for SteelSeries while the company continues to expand into the
lifestyle space, sports, and cross-over categories.
“It’s no secret my passion for gaming and esports runs deep, so I am honored to
become the first pro sports athlete to serve as an ambassador and join the
SteelSeries family,” said Ekeler. “SteelSeries is celebrating their 20th anniversary
as the original esports brand and they continue to lead the way by pushing
boundaries and challenging the status quo, so I jumped at the opportunity to align
and collaborate with them as I continue to build my brand across sports and
A regular streamer on Twitch
, Ekeler will play a strategic role in promoting the new Prime franchise across
marketing and publicity campaigns for the next year. The Prime line of products have
been co-developed in collaboration with esports pros, for pros, to win
championships. Ekeler joins an elite group of teams and brands that represent
SteelSeries including FaZe Clan, Red Bull, OG, Mercedes-AMG Petronas Esports Team,
SpaceStation, and more.
“Austin’s authentic passion for gaming and commitment to elite performance – on and
off the field -- were driving forces to welcome him to the family and become our
first NFL ambassador,” said Tony Trubridge, Global Esports Director at SteelSeries.
“There’s a natural synergy here, as we create the best products for the best
athletes, whether on PC, PlayStation, Xbox, Switch, or on the field. Gaming and
esports have exploded into a cultural movement across sports, entertainment, music,
art, and apparel and it’s going to be incredible to see Austin become a powerful
voice for SteelSeries as we continue to build on our 20 years of innovation and
pedigree as the original esports brand.”
As part of the partnership, SteelSeries will provide the new Prime line of
ultra-competitive gear to Gridiron Gaming Group
which was co-founded by Ekeler in 2020. GGG helps athletes build their gaming and
streaming platform by giving them the tools needed to be successful gamers,
including tech setup, streaming coaching, creative consulting, follower growth, and
sponsored event activations. GGG athletes include Avonte Maddox, Mike Williams,
Trent Sieg, Bryce Huff, Justin Jones, Boston Scott, Conor Daly, Tommy Kahnle, and
Allisha Gray.
With input and feedback from 100+ of the world’s leading competitive professional
players, the Prime franchise was meticulously designed with a single goal in mind:
victory. Inspired by the rally car, Prime introduced a lineup of lightweight,
streamlined mice and a new Arctis headset that features only the best-in-class
technology and innovation. It offers all performance with distractions that can get
in the way. Gamers can choose from three options based on their style of play:
Prime, Prime+, and Prime Wireless. Additionally, SteelSeries is creating the Prime
Cup this fall, an all-new PUBG tournament featuring top pros from the SteelSeries
family and will be broadcast on Twitch.TV/SteelSeries
To learn more about Gridiron Gaming Group, visit
and join the conversation with Austin on his Twitch
page, Instagram
and Twitter