Apple Cinemas Completes Multi-Million Dollar Upgrades

Technology and cinemas have always been a pairing for the latest advances.

Apple Cinemas is proud to announce the completion of a multi-million-dollar transformation of its Hooksett location, delivering a bold new vision for moviegoing in New Hampshire. Featuring luxury recliner seating, state-of-the-art premium auditoriums, enhanced dining options, and an upgraded guest experience from start to finish, the newly renovated theater sets a new standard for entertainment in the region. 

Designed with today’s moviegoer in mind, every aspect of the theater has been refreshed to create a more comfortable, immersive, and enjoyable visit. Guests will be welcomed into a modernized lobby and concession area, enjoy expanded food and beverage offerings – including a new full-service bar – and relax in newly refreshed luxury recliner seating throughout every auditorium. 

Apple Cinemas Hooksett also features an upgraded IMAX with Laser auditorium, which combines stunning visual clarity with powerful, immersive audio to create an experience unlike anything available in a traditional theater. Brighter images, richer contrast, and crystal-clear detail are paired with a 12-channel sound system that surrounds audiences from every direction, making every moment feel larger than life. 

The theater has also partnered with Nathan’s in Hooksett to expand its menu, bringing guests the iconic Nathan’s Famous New York Hot Dog alongside a variety of freshly prepared food options that make Apple Cinemas an ideal destination for dinner and a movie. 

Premium Formats That Put Guests in the Action 

Whether watching the latest Hollywood blockbuster or a highly anticipated special event, guests can choose from several premium viewing experiences designed to deliver unforgettable entertainment. 

ScreenX 

For moviegoers seeking something truly unique, SCREENX redefines what it means to watch a film. SCREENX is the world’s first multi-projection cinema format, expanding select scenes of a film beyond the traditional frame and onto the side walls of the theatre to create a 270-degree panoramic viewing environment. By surrounding audiences with immersive sound and imagery curated specifically for the format, SCREENX places moviegoers at the center of the story and delivers a theatrical experience that simply cannot be replicated at home. 

The new SCREENX auditorium will showcase a slate of major upcoming releases enhanced for SCREENX, including DC Studios’ “Supergirl,” Walt Disney Studios Motion Pictures’ “Moana,” and Sony Pictures’ “Spider-Man: Brand New Day”, 

which is the first film ever to have been “Shot for SCREENX” in collaboration with Sony Pictures Entertainment and filmmaker Destin Daniel Cretton as part of a new production initiative for SCREENX’s premium large format.

 

ACX Premium Large Format 

Apple Cinemas’ signature ACX Premium Large Format auditorium has also received significant upgrades, including enhanced projection and an advanced 24-channel immersive sound system. The result is a bold, dynamic presentation that delivers exceptional picture quality and precision audio, offering guests another premium way to experience today’s biggest films.

Comfort Meets Innovation

 

Beyond the technology upgrades, every auditorium has been enhanced with refreshed luxury recliner seating featuring new cushions and seat backs, providing improved comfort and a cleaner, more contemporary feel throughout the theater. 

Combined with upgraded amenities, expanded dining, and world-class presentation technology, Apple Cinemas Hooksett has been transformed into more than just a movie theater – it’s a destination for entertainment, relaxation, and unforgettable shared experiences. 

“Our goal was to create a theater experience that exceeds expectations from the moment guests arrive until the credits roll,” said Brian Ballantine Jr, Operations Manager at Apple Cinemas. “We’ve invested in every detail – from premium presentation technology and immersive sound to food, beverages, and guest comfort – to ensure Apple Cinemas Hooksett delivers one of the finest moviegoing experiences anywhere in New England.” 

The renovation represents Apple Cinemas’ continued commitment to investing in modern theaters that combine cutting-edge technology with hospitality and comfort, giving audiences more reasons than ever to enjoy movies on the big screen. 

Guests are invited to experience the newly transformed Apple Cinemas Hooksett and discover why the future of moviegoing is bigger, bolder, and more immersive than ever. 

For showtimes, special events, and more information, visit www.applecinemas.com

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