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Published on March 3rd, 2015 | by gareth

12

Is Microsoft Lurking In The Grass And Preparing To Pounce On Sony’s Lead With Their Pending Exclusives

Sony has dominated its fair share of the console gaming news in recent weeks with discussions around The Order: 1886 and the pending Bloodborne. As fans debate the merits of each game and look forward to what the company may be announcing at E3, one company is quietly waiting and may be getting ready to pounce from the tall grass with a few surprises.

Microsoft has the pending Fall release of Halo 5: Guardians to look ahead to as that will no doubt be a massive seller that will help boost console sales over the Holiday season as it is looking like it is an easy must own for Xbox One owners.

As great as the prospect of a new Halo game is, that is several months away and for a console that continues to lag behind the PS4 in the press, Microsoft is looking to make moves that will help them close the gap with their chief rival.

With games such as Quantum Break, Crackdown, Scalebound, Fable Legends, Below, and a new Gears of War game pending but lacking a firm release date, fans are looking ahead to E3 to get more clarity on when this and other exclusives will be released.

Microsoft has upped the ante with the Games with Gold program that offers free games and discounts for members in a way similar to the PS+ program but with the promise of more games on a monthly basis. The impact of this is rumored to be why Playstation+ members have yet to learn what there free games for March will be.

As usual for game companies, E3 will be huge as Microsoft will have to contend with Sony releasing Bloodborne and possibly Until Dawn prior to the show, and will likely have their own titles for fans to get excited over, but Microsoft is starting to show a patience that I think may serve them well in the long run even if they end up finishing behind the PS4 in this generation of consoles.

Instead of just throwing money at companies as they have in the past for exclusivity and branding rights, they are focusing on development. The millions they threw at Activision to ensure DLC comes to them first for Call of Duty and that all ads for the game are branded with the Xbox logo still saw the game sell better on their rival’s systems.

It is an important time for the company as Sony continues to sell well but according to a recent survey, Microsoft has the most consumer loyalty, and they are banking on that and a strong list of third party titles to be sufficient to keep them in striking range of Sony until they can unleash their next round of exclusives.

The future is looking good but one has to wonder if Sony has built a juggernaut of momentum that even a new Halo game may not be able to match.

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About the Author

Syndicated movie & game critic, writer, author and frequent radio guest. His work has appeared in over 60 publications worldwide and he is the creator of the rising entertainment site and publication “Skewed and Reviewed”. He has three books of film, game reviews and interviews published and is a well-received and in demand speaker on the convention circuit. Gareth has appeared in movies and is a regular guest on a top-rated Seattle morning show. He has also appeared briefly in films such as “Prefountaine”, “Postal”. “Far Cry”. and others. Gareth is also an in-demand speaker at several conventions and has conducted popular panels for over two decades.



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