Lots of SDCC news today.
With Supergirl capturing pop culture’s attention right now, BoxLunch has partnered with DC Studios on an exclusive collection, available now in stores and at Boxlunch.com. Pieces include apparel, accessories, and more, with select items designed by the winners of the 2025 Her Universe Fashion Show, an annual fan design competition that spotlights emerging talent in geek fashion.
The collection launch includes two additional opportunities for fans to celebrate:
- Adopt a Pup, Channel Your Inner Superhero: On Saturday, June 27, BoxLunch is hosting a pop-up adoption event with Pups Without Borders at Sherman Oaks Fashion Square, waiving all adoption fees for the day.
- Win Milly Alcock-Signed Merch: BoxLunch is running a nationwide sweepstakes for a chance to win exclusive Supergirl products, including comic book art signed by Supergirl star Milly Alcock. Fans can enter here through June 28.
BOXLUNCH SOARS WITH ALL-NEW DC STUDIOS SUPERGIRL INSPIRED COLLECTION FEATURING HER UNIVERSE FASHION SHOW WINNERS
The Fandom Retailer Celebrates Creativity and Canines with 2025 Winners and Pop-Up Adoption Event, Inspired by the Big Screen Intergalactic Adventure SUPERGIRL
LOS ANGELES, CA (June 16, 2025) — Pop-culture forward retailer BoxLunch in partnership with DC Studios and Warner Bros. Discovery Global Consumer Products has debuted their Supergirl collection, inspired by the upcoming DC Studios movie of the same name, set to theatrically release June 26, 2026 from Warner Bros. Pictures. Featuring exclusive selections that spotlight this Kryptonian hero, the collection includes pieces designed by the 2025 Her Universe Fashion Show winners, available in BoxLunch stores and BoxLunch.com.
Timed to San Diego Comic-Con, Her Universe hosts an annual fandom-dedicated fashion show, where 25 designers are chosen from hundreds of applicants to debut their unique creations. In last year’s DC forward event, Lynleigh Sato and Caitlin Beards took home the Judges’ Winner and Audience Winner Awards respectively, and were given the opportunity to design a cropped hoodie, patched windbreaker, ombre sweater and starred vest featured in this collection.
“It is an incredible honor to be able to support up-and-coming designers who share our passion for storytelling, creativity, and fandom,” said Jillian Wendt, VP of Marketing at BoxLunch and Her Universe. “The contributions of these talented individuals help amplify the importance of wearing your fandom and inspire both of our audiences.”
BoxLunch is continuing its celebration of all things Supergirl with a special pet adoption event inspired by Supergirl and her loyal companion, Krypto. On Saturday, June 27 from 1pm – 4pm, timed to the film’s opening weekend, shoppers can visit the lower level of Sherman Oaks Fashion Square for the opportunity to meet and adopt their own four-legged hero through Pups Without Borders. All adoption fees are waived for this event. Shoppers who purchase any Supergirl or DC product at the Sherman Oaks Fashion Square BoxLunch location that day will also receive a free limited-edition Supergirl x BoxLunch pet bandana, while supplies last.
No stranger to philanthropy, BoxLunch continues to donate one meal for every $10 spent through their Feeding America partnership, a collaboration that hit a goal of over 270 million meals donated during the 2025 holiday season.
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